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Belfort Group Brand Refresh

Belfort Group Brand Refresh

I was tasked with developing and executing a brand refresh for marketing agency Belfort Group that that utilized the existing logo and built a cohesive brand identity around it. The core of the refresh embraces a bold and abstract approach to sub-branding by incorporating shape language as the central element to represent the core services of the agency.

We also adopted a significantly more vibrant palette compared to the existing colors used by the brand. This bold and modern color scheme allows BG’s visual identity to stand out from the crowd while still remaining true to its brand heritage. The incorporation of vibrant colors injects a sense of energy and dynamism into the brand, capturing attention and conveying a contemporary and forward-thinking image