ARCH RoamRight sought to reach a new audience for their annual travel insurance product through a new channel, digital ads.
In seeking a new audience Arch sought to explore what messaging and visuals would best connect with a younger demographic. In total 6 sets of distinct ads were created using a wide range of styles and messaging points. A common point of feedback the Arch team received was that the form for requesting a quote was too intimidating at first glance. In order to increase the likelihood that web visitors would convert an ad specifically addressing the pain point was introduced into the ad set and quickly became the most effective ad across the campaign.
ARCH RoamRight sought to reach a new audience for their annual travel insurance product through a new channel, digital ads.
In seeking a new audience Arch sought to explore what messaging and visuals would best connect with a younger demographic. In total 6 sets of distinct ads were created using a wide range of styles and messaging points. A common point of feedback the Arch team received was that the form for requesting a quote was too intimidating at first glance. In order to increase the likelihood that web visitors would convert an ad specifically addressing the pain point was introduced into the ad set and quickly became the most effective ad across the campaign.
ARCH RoamRight sought to reach a new audience for their annual travel insurance product through a new channel, digital ads.
In seeking a new audience Arch sought to explore what messaging and visuals would best connect with a younger demographic. In total 6 sets of distinct ads were created using a wide range of styles and messaging points. A common point of feedback the Arch team received was that the form for requesting a quote was too intimidating at first glance. In order to increase the likelihood that web visitors would convert an ad specifically addressing the pain point was introduced into the ad set and quickly became the most effective ad across the campaign.