BU’s Questrom School of Business needed ads for their digital marketing campaigns focused on graduate program enrollment.
Starting with a deep understanding of the target audience's motivations and pain points. The creative direction emphasizes clean, impactful design elements that communicate Questrom’s expertise and program outcomes. The designs also incorporate best practices for engagement: clear calls to action, high-contrast visuals, and concise messaging that communicates benefits over features.
BU’s Questrom School of Business needed ads for their digital marketing campaigns focused on graduate program enrollment.
Starting with a deep understanding of the target audience's motivations and pain points. The creative direction emphasizes clean, impactful design elements that communicate Questrom’s expertise and program outcomes. The designs also incorporate best practices for engagement: clear calls to action, high-contrast visuals, and concise messaging that communicates benefits over features.
BU’s Questrom School of Business needed ads for their digital marketing campaigns focused on graduate program enrollment.
Starting with a deep understanding of the target audience's motivations and pain points. The creative direction emphasizes clean, impactful design elements that communicate Questrom’s expertise and program outcomes. The designs also incorporate best practices for engagement: clear calls to action, high-contrast visuals, and concise messaging that communicates benefits over features.