As Quest-ionable Rolls grew from a small circle of players into a thriving TTRPG Discord community, it became clear the group needed a cohesive visual identity—something that could unify its growing presence, communicate its playful spirit, and serve as a recognizable mark across digital spaces. The challenge was to create a brand that felt polished yet personal, rooted in fantasy while flexible enough for broad storytelling styles.
The development of the visual identity, began with discovery sessions to define the community’s tone: collaborative, clever, and just a little chaotic. The creative brief emphasized approachability, narrative flexibility, and a sense of lighthearted adventure. The goal was to reflect the chaotic charm of collaborative storytelling while ensuring clarity and usability across platforms like Discord and social content.
The final mark features a bold hexagonal frame—evocative of a d20 face and suggestive of structure within unpredictability. Inside, the custom "QR" lettering forms the heart of the brandmark. The "Q" integrates a flame-like terminal, alluding to arcane energy or a flicker of inspiration, while the "R" merges seamlessly with a stylized sword, reinforcing themes of action, adventure, and fantasy.
As Quest-ionable Rolls grew from a small circle of players into a thriving TTRPG Discord community, it became clear the group needed a cohesive visual identity—something that could unify its growing presence, communicate its playful spirit, and serve as a recognizable mark across digital spaces. The challenge was to create a brand that felt polished yet personal, rooted in fantasy while flexible enough for broad storytelling styles.
The development of the visual identity, began with discovery sessions to define the community’s tone: collaborative, clever, and just a little chaotic. The creative brief emphasized approachability, narrative flexibility, and a sense of lighthearted adventure. The goal was to reflect the chaotic charm of collaborative storytelling while ensuring clarity and usability across platforms like Discord and social content.
The final mark features a bold hexagonal frame—evocative of a d20 face and suggestive of structure within unpredictability. Inside, the custom "QR" lettering forms the heart of the brandmark. The "Q" integrates a flame-like terminal, alluding to arcane energy or a flicker of inspiration, while the "R" merges seamlessly with a stylized sword, reinforcing themes of action, adventure, and fantasy.
As Quest-ionable Rolls grew from a small circle of players into a thriving TTRPG Discord community, it became clear the group needed a cohesive visual identity—something that could unify its growing presence, communicate its playful spirit, and serve as a recognizable mark across digital spaces. The challenge was to create a brand that felt polished yet personal, rooted in fantasy while flexible enough for broad storytelling styles.
The development of the visual identity, began with discovery sessions to define the community’s tone: collaborative, clever, and just a little chaotic. The creative brief emphasized approachability, narrative flexibility, and a sense of lighthearted adventure. The goal was to reflect the chaotic charm of collaborative storytelling while ensuring clarity and usability across platforms like Discord and social content.
The final mark features a bold hexagonal frame—evocative of a d20 face and suggestive of structure within unpredictability. Inside, the custom "QR" lettering forms the heart of the brandmark. The "Q" integrates a flame-like terminal, alluding to arcane energy or a flicker of inspiration, while the "R" merges seamlessly with a stylized sword, reinforcing themes of action, adventure, and fantasy.